Who Are We?
At CircleCo, our mission is to drive the transition to a circular economy in Australia for the government, businesses and communities.
Founded in 2019 by Jenni Philippe, CircleCo is a strategy & design agency that empowers people to lead the change, innovate and find alternatives to business as usual practices.
We share knowledge, build capability and change mindsets leveraging human-centred design, system thinking, lifecycle thinking and circular business models.
We create value for organisations to deliver economic, environmental and social benefits.
We partner with leading experts to deliver impactful transformation (economist, environmental scientists, engineers, technologists)
What is Circular Economy?
Looking beyond the current take-make-waste extractive industrial model, a circular economy aims to redefine growth, focusing on positive society-wide benefits. It entails gradually decoupling economic activity from the consumption of finite resources, and designing waste out of the system. Underpinned by a transition to renewable energy sources, the circular model builds economic, natural, and social capital. It is based on three principles:
Design out waste and pollution
Keep products and materials in use
Regenerate natural systems
View the circular economy system diagram
Source: Ellen MacArthur Foundation
What is Human-Centered Design?
Human-centered design (HCD) is an approach to problem solving, that creates solutions to problems by involving the human perspective in all steps of the problem-solving process. People are involved when observing the problem within context, creating new ideas, conceptualising, developing, and implementing the solution.