Who Are We?

At CircleCo, our mission is to drive the transition to a circular economy in Australia for the government, businesses and communities.

About CircleCo

What is Circular Economy?

Looking beyond the current take-make-waste extractive industrial model, a circular economy aims to redefine growth, focusing on positive society-wide benefits. It entails gradually decoupling economic activity from the consumption of finite resources, and designing waste out of the system. Underpinned by a transition to renewable energy sources, the circular model builds economic, natural, and social capital. It is based on three principles:

  • Design out waste and pollution

  • Keep products and materials in use

  • Regenerate natural systems


View the circular economy system diagram

Source: Ellen MacArthur Foundation

Founded in 2019 by Jenni Philippe, CircleCo is a strategy & design agency that empowers people to lead the change, innovate and find alternatives to business as usual practices.

  • We share knowledge, build capability and change mindsets leveraging human-centred design, system thinking, lifecycle thinking and circular business models.

  • We create value for organisations to deliver economic, environmental and social benefits.

  • We partner with leading experts to deliver impactful transformation (economist, environmental scientists, engineers, technologists)

What is Human-Centered Design?

Human-centered design (HCD) is an approach to problem solving, that creates solutions to problems by involving the human perspective in all steps of the problem-solving process. People are involved when observing the problem within context, creating new ideas, conceptualising, developing, and implementing the solution.

Watch what is HCD


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